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Software that makes life better for schools and families – How?

Article supplied by: Enquiry Tracker

Choosing the right school is one of the most pivotal decisions a family will make. It shapes a child’s
academic path and worldview. Naturally, this choice carries hopes, dreams and a touch of anxiety.

Yet the typical admissions process in primary and secondary schools often feels more like a series
of logistical tasks— deadlines, school fairs, school tours and endless forms. It can feel disconnected
from the deeper significance of selecting a school to align with a family’s vision.

What if, instead of being buried in paperwork, families could experience a process that reflects the
true weight of their decision?

This is the vision driving Enquiry Tracker (ET)—cloud-based admissions and marketing software,
how schools manage enquiries and enrolments. By placing families, not schools, at the centre of
the process, software like ET’s turns what is often viewed as an administrative task into a familyfocused
experience.

Schools that adopt a software solution are no longer simply managing enquiries; they are offering
families an engaging and intuitive experience that fosters a deep connection to the school’s culture. The
goal is to turn families into passionate brand ambassadors for the school before their child even starts.

The Top 10 Tips for all Schools to Manage & Grow Enrolments

1. Ensure your website is family focussed and uncluttered
2. Place 4 buttons on your home page each linked to:
a. Make an Enrolment Enquiry
b. Book a Tour
c. Request an Information Pack
d. Apply Now
3. Not all families speak English, ensure your forms can render in other languages
4. Offer group and private 1:1 tours
5. Ensure all staff are trained in customer service
6. Keep future families regularly informed via personalised emails
7. Understand if families are new, current or previous
8. Know if the parents are alumni or not
9. Commence a Student Ambassador program to assist with tours
10. Investigate software that can help!

Congratulations

You found one!

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