News and Media
Social Media for Enrollment Marketing: What You Need to Know
Article Source: https://www.truthtree.com/social-media-for-enrollment-marketing/
Nowadays, families have more options than ever before on where they educate their children. Public, private, charter, magnet–it’s all on the table now, which means many schools are struggling to uphold their once-reliable enrollment numbers against increased competition. The good news is, open enrollment and school choice has risen alongside social media marketing, allowing school marketers to reach new families in a faster, more targeted way. Your school’s prospects are already engaging with social media–all that’s left to do is show up at the right moment with the right message. Whether you have a specific admissions event you’re looking to promote, or you’re just wanting to ramp up your social media presence, here’s a guide to get the ball rolling.
What to do before launching your social media enrollment marketing strategy:
Make an editorial calendar: Planning, creating, and scheduling every post across all your social media platforms can easily spiral into disorganization if not kept within an editorial calendar. Keeping track of all of your upcoming content ensures everyone on your team is on the same page, and that you’re not doing anything last minute.
Be prepared to engage with your audience: Have a plan ready for who’s going to respond to comments and questions on your posts. While it may seem like you’re “done” once your post is published, it’s actually just the beginning. Aside from increasing your school’s visibility with your audience, your posts are designed to engage and draw them further into the enrollment funnel through two-way communication. In short, keep an eye on your posts.
Which Social Media Platforms are Best for Enrollment Marketing?
Not all social media platforms are created equal. Some will be more valuable to your enrollment marketing strategy than others. It’s important to know which platforms your prospects are on and what type of content they’re looking for. Then, you can target those spaces more intentionally and push content and ads that will support your enrollment and retention goals.
Here’s what school marketers should know about the top social media platforms:
