News and Media
Six Months of Email Subject Line Testing: Our Results
Article Source: https://meetedgar.com/blog/what-weve-learned-from-six-months-of-testing-email-subject-lines/
How much of a difference can changing a single word in your email subject line REALLY make?
You might be surprised!
(It still surprises us, sometimes.)
Every week, we send our newsletter to 125,000 + subscribers – and every week, we send it with two different subject lines. (Before we keep going, here’s the link where you can get on that list.)
One reason we do this is to maximize our open rate for each individual newsletter – a process you can read more about in this post – but the OTHER reason is so we can learn more about email subject line testing and writing better subject lines.
Changing just one or two words in your email subject line can make a HUGE impact on your open rates – and reveal a lot about your readers!
Want to see how?
A while ago, we took a hard look at six months’ worth of newsletter subject lines, and found some pretty distinct patterns in which kinds of subject lines score more opens – and which ones are easy for our readers to ignore.
