Article Source: https://www.imageseven.com.au/school-marketing-improve-your-school-website-with-these-fresh-content-ideas/

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

As an education marketing firm, we advise schools to keep their websites, blogs, and social media channels full of fresh content because there are so many benefits to content marketing. Among other things, publishing new content helps…

• Build your brand,
• Endear your site to Google’s algorithm, and
• Generate new prospective-student leads.

But updates to your school website do not automatically mean content marketing success!

There are hundreds of regularly updated school websites out there that produce abysmal results.

Here are typical ways poorly performing websites like to post “fresh” content:

• Dynamic calendar pages with events being updated often
• Blogs stuffed with school announcements like the latest policies, events, and school sports information
• Twitter feed widget in the sidebars

All of these tactics do keep the website full of new information — but new information is not the same as fresh, engaging content.

To a prospective student, parent, or donor, all of these updates can become noise, causing them to bounce off the site and look somewhere else for answers.

Filtering content for your audience
By nature, schools are communities bustling with relationships, initiatives, events, policies, and ideas.

As a result, there’s a plethora of topics a school could publish on their website.

This makes it difficult to discern what an education marketer should post on their website and what should be communicated internally through intranets, student portals, or internal-facing social media groups.

As an education marketer, you have to filter through all the topics you could write about and uncover themes that best serve your audience and marketing goals.

There are a thousand of possible things you could share with your audience through your school’s blog — but not everything is going to entice them to begin their student journey (or donor journey) with your education brand.

So how do you know which pieces of content are going to make your school website fresh and engaging for your audience?

Let’s talk about that.

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