Article Source: https://www.imageseven.com.au/school-marketing-how-to-use-video-to-improve-your-school-marketing/

Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they are easier to digest than long pieces of text; and they are personable, helping you to build a stronger trust between your school and your audience.

Here are ways how to use video to improve your school marketing.

1. Develop your homepage
   Your school’s website is your opportunity to make a great first impression and videos can help you achieve this. Videos allow prospective students and families to catch a glimpse of who your school is, what it looks like and what your school is about. Videos help you to communicate your school’s values in a more engaging way.What’s the first thing people see when they visit your website? Too many words can be confusing and even unappealing to visitors, but videos provide a creative and sleek way to clarify your message and improve your homepage.
2. Promote your school
   Videos can be very helpful in promoting your school. Through videos, you can present your school in a positive light, highlight your strengths as an educational institution, share key information and answer any big questions prospective families may have.

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