Article Source: https://www.socialmediaexaminer.com/how-to-make-youtube-shorts-for-business 

Want to do more with YouTube? Wondering if YouTube Shorts might be a good option?

In this article, you’ll learn what YouTube Shorts are and how to create them, and you’ll get examples of how to incorporate this new type of short-form video into your marketing.

Why Use YouTube Shorts for Marketing?

TikTok took the world by storm and is now a popular app among the younger generation for creating short, entertaining videos. Even though it came out in 2016, the app has become one of the fastest-growing social media platforms, already boasting nearly 690 million users.

Other social platforms reacted by creating similar short video apps such as Instagram and its Reels. Now YouTube is getting in on the action with their latest offering, YouTube Shorts.

YouTube shorts are videos less than 15 seconds long that users share on the YouTube app. They can include multiple video recordings, audio, music, and special effects.

What makes shorts unique from other YouTube videos is the simplicity of their creation. All you need to create a short is your phone. You can film, edit, and post a YouTube short straight from your device. This design is like TikTok, which allows users to film content on the go and post it immediately.

Because YouTube Shorts is still in beta testing, the features currently are limited. But you can expect to see more editing options soon.

YouTube shorts don’t follow the same rules as regular YouTube videos. One of the most notable differences is that shorts aren’t monetized. That means you won’t earn income by allowing ads on your shorts or playing your YouTube ads on other people’s shorts videos.

So how can you use this new platform for your benefit?

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