Article Source: https://www.schneiderb.com/how-to-leverage-carousel-ads-for-school-marketing/

Carousel ads are an exceptional format for displaying multiple pictures in a series. They work well for storytelling, events, and explaining a process. You can also use carousel ads to “paint” a larger canvas, thus giving your audience an immersive ad experience.

Social media carousel ads are higher performing than regular static sponsored posts. Kinetic Social, a social marketing tech firm, found they are 10 times better at garnering click-throughs.

Wondering if you should adopt a carousel ad strategy in your social media marketing mix? Let’s start with the basics.

What Are Carousel Ads?

When we talk about carousel ads, we are talking about a specific type of ad you can choose to run on Facebook, Instagram, Messenger, and the Audience Network within Facebook. Other social media channels, such as Twitter and LinkedIn, offer carousel ads as well. The distinguishing feature of these types of ads is the ability to include multiple images in one ad on individual “cards”. Each card offers the capacity to include a unique headline, description, and link, giving you the ability to customize each card and link to different landing pages.

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