Article Source: https://www.socialmediaexaminer.com/how-to-build-a-brand-on-instagram-that-stands-out-and-thrives/

Are your prospects or customers on Instagram? Want to build a presence that draws the right audience to you?

In this article, you’ll learn how to attract followers who become raving customers and tell others about you.

#1: Use a Brand Style Guide to Underscore Branding in Your Content

To create content that customers and fans can easily recognize on Instagram, start with a style guide. A great style guide summarizes all of the creative elements that define your brand including visuals and copy.

To define copy standards, think about the:

• Brand voice and tone: How does your brand sound when speaking to customers? Is it friendly, educational, sassy, or something else?
• Emoji usage: Do you use them at all? If so, which emojis do you typically include in your copy? Are any off-limits?
• Caption construction: Does your brand favor long-form captions that are packed with storytelling and helpful information? Or do you keep captions concise?

To define visual standards, think about the:

• Personality of your brand: Is it bold and straightforward, helpful and informative, or something else?
• Colors that reflect your brand: Whether you borrow from your logo or develop a color scheme specifically for social media, choose a consistent palette.
• Aesthetic that captures your brand: Does your content have a technical look for B2B customers, a cute look for parents of young kids, or something in between?
• Fonts that your brand uses: From post graphics to overlays in reels and stories, which fonts best reflect your brand identity?

You can get your team on the same page by compiling all of the guidelines above in a single shared document. If your team uses design tools to create social media content, develop templates that everyone can easily repurpose.

For example, Canva offers a brand kit that saves colors, fonts, and logos so you can easily apply them to social media content. With free or paid versions of the design app, you can also create reusable post, story, and reel templates that capture your brand style.

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