Article Source: https://www.schneiderb.com/how-covid-19-affected-what-and-how-families-search-online 

The COVID-19 pandemic has had a dramatic impact on the marketing industry as a whole. Some aspects of marketing have changed, while others have remained the same. The core of school marketing – delivering helpful and human content with a focus on the student experience – hasn’t changed. But what – and how – families search has changed in light of the coronavirus.

It is likely the full impact of the coronavirus pandemic isn’t fully understood at this time. Families across the country have been affected by the spread of the virus and are pivoting from their previous behaviors. Adapting to all the changes has become the new normal.

Search behavior is a reflection of users’ priorities, and priorities changed during the pandemic.

Here are some of the changes in search behavior the World Economic Forum and Noble Studios has identified by exploring Google Trends.

Top searches were related to:

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