Article Source: https://www.inspiredsm.com/blog-1/parentsbestmarketingtool 

Like it or not, private schools are businesses. (There. I said it.) As such, they must keep their customers (a.k.a. parents) happy. When I say “happy,” I don’t mean a unicorns-and-rainbows kind of happy, but I do mean much more than simply satisfied.

A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time. 

My Doggie Story

Let me give you an example that relates to the “dog parent” in me. I order food and supplies for my three dogs (and sometimes grand-dogs) from Chewy.com. Their products and service are excellent. They sell me food and supplies I need at a fair price that arrive on time and they stand by their products. This is a “normal,” good business relationship. What makes me want to tell everyone I know about them (and now you), is that they blow me away with personal touches I haven’t experienced from any company, let along one as large as they are. They send handwritten notes (really handwritten, not inkjet handwritten), ask me about my dogs and request photos when I’ve emailed them, and send me unexpected gifts now and again, like this portrait of my grand-dog, Tate. 

Do you think they exceeded my expectations? I sure do. Do you think I’m spreading great word-of-mouth about them? You betcha, not only person-to-person but on social media, too.

Happy Parents Do The Marketing For You

Happy parents are your best marketing tool, bar none. In the InspirED 2020 Private School MarCom Report, the highest rated enrollment marketing tool was word of mouth (86%). We don’t expect that to ever change. 

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