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6 inbound marketing tools you need now

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Are you creating and promoting content to attract prospective parents to your school?

It might be time to consider an inbound marketing campaign.

Inbound marketing tools like SEO, blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results. A recent survey showed inbound delivers 54 percent more leads into the marketing funnel than traditional outbound leads, at a below average cost per lead.

Here are 6 inbound marketing tools to incorporate into your next campaign:

1. Landing pages
Schools that increase their landing pages from 10 to 15 see a 55 percent increase in leads. Why? Sending users to your homepage will significantly increase drop-off rates because they have no idea where to go once they arrive. A landing page solves that problem. Your landing page should be customised for the needs of every campaign you launch.

2. Calls-to-action
Once you have your landing pages built, you can further promote your campaigns, drive sales and capture visitor information. For such a proportionally small part of the total page real estate, the call-to-action (CTA) plays a critical role in converting site visitors to leads. CTAs are the triggers that allow your prospective parent to convert. By clicking through a CTA, your prospective parent is pulled further down your funnel — prospect to lead, and lead to enrolment.

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