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150 of the Best Email Subject Lines We’ve Ever Seen

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I’d venture to guess you get tons of emails in your inbox every day.

From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. The average click-to-open rate is a slim 14.1%, so you’re not the only one.

What does it take for someone to actually open an email? Often, it’s the subject line. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside.

So what makes a good email subject line? It’s a message that conveys urgency, curiosity, personalization, and so much more. But it’s up to you to make that distinction of which fits best in your business offer and appeals to your audience.

Let’s take a look at a few examples that, old or new, we’re crazy about — plus what makes them so great. We have 100 awesome subject lines to offer you already, but read on for 50 more that we found eye-catching.

(While you’re at it, check out our Out-of-Office Email Generator to make your email address even more delightful to your contacts.)

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