Article Source: https://www.socialmediaexaminer.com/14-ways-to-maximize-your-instagram-video-strategy-in-2022/

Keeping up with changes to Instagram video? Wondering how to update your strategy?

In this article, you’ll discover exactly how Instagram video is changing in 2022 and 14 ways to improve your strategy.

How Is Instagram Video Changing in 2022?

In late December 2021, Head of Instagram Adam Mosseri tweeted a short video outlining the platform’s 2022 priorities. In the video, Mosseri explains that Instagram intends to do much more with video in the coming year, reaffirming that Instagram is “no longer just a photo-sharing app.”

At the same time, Reels has quickly become central to the social media platform since the product’s debut in August 2020. The short-form video format has had a prominent spot on the Instagram home screen menu since late 2020 and reels have been frequently displaying in Instagram feeds since late 2021.

Neither Mosseri nor Instagram has shared specific video-related changes planned for 2022 but that doesn’t mean you should wait to start modifying your video strategy. Given the many recent Reels feature rollouts, the product’s similarity to TikTok, and the related focus areas mentioned in Mosseri’s video, you can start anticipating how the platform’s shift is likely to take effect.

#1: Focus on Short-Form Video on Instagram

If your business has historically focused on long-form video or used IGTV extensively, now’s the ideal time to get comfortable with short-form video. Rather than producing 5- or 10-minute videos with complex storylines, experiment with the types of storytelling that work well with Reels—essentially, fun and entertaining content.

How can you translate long-form video to short-form? You might test simpler narratives that you can cover in a single reel. Alternatively, you might try creating episodes or series that reveal a story in parts. Do you need inspiration? Tap the Reels icon in the Instagram app and scroll through trending content to fuel your brainstorming session.

For example, the @weaveystudio reel below shows the creator packaging a product, striking a balance between a behind-the-scenes video and a step-by-step crafting tutorial. It’s one of a series of popular @weaveystudio reels, each of which is a sort of reverse unboxing video that offers a glimpse of the small business’ products. This reel also features shoppable products, which allow users to purchase seamlessly via the creator’s linked store.

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