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11 Website Copywriting Tips to Increase Conversions in 2022

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2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help.

Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy.

Below, you’ll find tips on how to write compelling copy.

What is website copywriting?

Website copywriting is the process of writing content – think blog posts, landing pages, product pages – to prompt a desired action on a website. Well-crafted website copy can turn visitors into leads and leads into customers.

Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action.

It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish.

Yet, web copywriting is a strategy that sometimes falls by the wayside, often overlooked for other website elements like SEO, design, and functionality.

Website Copywriting Tips for Increasing Conversions

  1. Know your audience.
  2. Figure out the why.
  3. Complexity kills readability.
  4. Be concise.
  5. Write how you speak.
  6. Take breaks between drafts.
  7. Break up the copy.
  8. Avoid overuse of buzzwords.
  9. Focus on benefits.
  10. Don’t overlook microcopy.
  11. Check out the competition.

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