Article Source: https://www.schneiderb.com/10-tips-to-stay-consistent-with-your-content-publishing/?utm_campaign=CupofCoffee&utm_medium=email&utm_source=SchneiderBcom15

As a school marketer, you wear many different hats. Most school marketers must seamlessly glide between idea generator, tech pro, school communicator, team player/leader, social media manager, SEO expert and content creator, among other roles.

Marketing content is important to your overall marketing strategy. Content helps you:

• Educate potential parents about your school
• Fuel your SEO campaign to attract more potential families through search engine inquiries
• Enhance your social media strategy
• Encourage other sites to link to your website and blog.

But keeping up with content publishing can be challenging. You have to stay on target with your strategy and marketing plan, you have to write compelling stories, you have to get it published and track your results.

The extent of everything that has to be done can be overwhelming. It’s easy to procrastinate when other priorities pop up. There is no shortage of other things that need to be done. Having to continually generate new content can feel like you’re stuck on a treadmill with no end in sight.

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