Article source: https://www.truthtree.com/4-big-digital-marketing-projects-for-your-school/

Sometimes it is difficult to know where to focus your energy and what digital tactics will make the biggest impact. I get it. There are only so many hours in the day, so where should you focus, and what will actually bring good results? Maybe it’s better just to crank out some low-level projects and hope they work? Or do you carve out time to tackle something that requires more energy but might actually be more impactful?

I’ve got you covered.

Here are 4 digital marketing tactics we have found that require a good amount of planning and execution, but you’ll see big returns.

1. Helpful Webinars

Now is the time to invest in content marketing. When thinking about content marketing, most automatically go to blogs and written content that illustrates your school’s areas of strength while subtly underscoring your expertise to prospective and current parents.

And oh, by the way, Google also loves content! Search engines like to point their users to the best and most highly regarded websites, and a content marketing strategy can be used to boost your search rankings as part of your SEO strategy.

One new way to think about connecting with prospective parents and also appeasing the Google gods is by offering helpful webinars.

Webinars:

• Capture an audience’s attention in real-time
• Offer more content that you can share out after the live event
• Are a great way to generate leads and registrations
  

Think about what kinds of webinars you can offer that showcase your expertise, address a prospective parent’s pain points or add resources and support to parents. Use it as a way to engage with your prospects and get some virtual traction.

And dig deep–what kinds of content do parents actually need?

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