Article Source: https://kalixmarketing.com/why-school-needs-blog/

Is your school blogging as part of your digital marketing strategy? If not, you need to be. Nothing engages an audience with schools like a good story, informative post or fun video. And a blog (or vlog, a video blog) is the best place to share your school’s unique stories.

According to HubSpot, blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. Impressively, companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. By regularly publishing high-quality, relevant content to your prospects and current families, you can:

• Drive enrollment and reinforce retention
• Bolster the all-important word of mouth
• Increase your website’s search engine optimization (SEO)
• Position your school leaders as thought-leaders
• Strengthen your school’s brand by keeping it top-of-mind and
• Give your audience something of value  

WHAT A SUCCESSFUL SCHOOL BLOG IS (AND ISN’T)

Blogs make for great, effective digital content – exactly the kind that your audience is looking for. Blogs that focus on strategic content can answer your communities’ and prospects’ “pain points,” which are the specific problems they face when considering an independent school like affording it, understanding the application process, determining the value-adds, etc.

Blog posts also give you the important opportunity to share in your voice exactly what distinguishes your school. And you can link the reader to the exact web resources or downloadable content you want them to click on to ensure that they are engaging with your school.

With a school blog, you control the message and showcase the messenger. You can address hot-topic educational issues, highlight a program at your school, speak directly to your school’s culture and much more.

What a blog post ISN’T:

• A list of school events 
• Links to your weekly e-newsletter or school magazine
• A compilation of school news only – list these separately and call it “School News”

These things are important digital content, too, just don’t call them a blog. Your blog, not your list of school events and news wrap-ups, is the place to showcase your school’s learning outcomes, mission and core values, distinct voices (including student voices) and thought leaders.

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