Article Source: https://www.finalsite.com/blog/p/~board/b/post/content-to-remove-and-add-to-a-school-website

Whether it’s because they aren’t accessible, not mobile-friendly, or just annoying, there are certain things that just don’t have any business being on your school or district’s website.

Visitors to your site are sensitive. And picky. And impatient. Although well-intended, sometimes we add things to our web pages because we *think* they’re helping, but they end up doing just the opposite.

Fortunately, there are some easy edits to your website that can quickly improve a user’s experience. Here’s the content that you should remove from your school’s website design (pronto!) and what you can replace it with.

1. Stock photos

Users can usually sniff out a stock photo from a mile away. They’re fake, every school has access to them, and they work against all your other efforts to present your unique school’s brand.

Add this instead:

Your own photos! They’re genuine, it’s your community, and no one else has them. When it comes to showing authentic, inspiring moments, there’s no substitute for the real thing. Teachers and students engaged with classwork, and your community showing emotion throughout your campus —stock images can’t do that nearly as well.

2. Your testimonials page

Yes, testimonials are the “social proof” we all look for before making big decisions. They’re a huge part of your school marketing effort, and when you’ve got some really powerful quotes to share, it’s like gold. But if you have an entire page solely dedicated to testimonials, you need to hit “delete” and rethink your strategy.

Add this instead:

This “evidence” should be as physically close to the conversion you’re pushing for, not on a page disconnected from content and without context. Have a quote about the impact of a donation? Put it near your “give now” button. Do you have a wonderful testimonial from a student about their experience in the classroom? Put it on the admissions or community page.

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