Article Source: https://www.schneiderb.com/13-tools-to-transform-your-social-media-marketing/

Social media continues to be an essential marketing strategy, and schools can always find ways to refine and improve their approach. School marketing is built on human relationships. Social media has long been used to help schools connect with families, but its importance has accelerated since the pandemic.

During the time schools were unable to hold in-person events and meetings, marketers had to find alternative ways to connect with prospective families. And many schools found they could do this most effectively using social channels.

By using social media, school marketers are able to:

1. Build brand awareness

Across social networks, schools can tell their story, talk about their programs, and keep families updated with student success stories.

When school marketers leveraged their stories, they were able to extend their school brand even further. Every parent has a personal network, and each network has potentially hundreds of contacts. In turn, each of these contacts is connected to hundreds of other people.

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