Article Source: https://www.imageseven.com.au/your-most-important-enrolment-and-marketing-strategy/

What is your most important enrolment and marketing strategy?

School leaders often ask me this question. While I will point them to word-of-mouth and inbound strategies, I think there is a more important foundational strategy. It is the base on which all your enrolment and marketing strategies are built.

It begins and ends with your faculty and staff.

It’s what happens in and out of the classroom that makes a difference day in and day out. It’s the relationships formed with faculty, staff and coaches that make a lasting impression on students and parents. This will drive word-of-mouth referrals and online stories.

I’ve seen it over and over again in schools. A school is only as strong as your faculty and staff. The people you hire and retain make the difference. While facilities and statistics may make an impression, your school’s personnel will influence a family to enrol and to remain until graduation.

Assuming that you have the best faculty and staff on your team, here are nine ways they can help market your school:

1. Serve with excellence in their area of responsibility. The best way to market your school is to ensure that everyone is doing the best job they can in their area. From the custodian to the teacher, everyone should focus on delivering excellence. The brand on the outside will only be as strong as the brand experience on the inside. When everyone is focused on excellence, your school will be easy to market.

Read more…