Article Source: https://www.schneiderb.com/how-to-deal-with-negative-comments-or-reviews-on-social-media/ 

No matter how amazing your school is, you will receive negative comments on social media at some point in time. Sometimes it’s more about the commenter having a bad day or frustrated about something unrelated to your school than anything that happened at your school. Regardless of the source, the person’s frustration comes out in the form of a negative review or comment on Facebook or another social channel.

We live in a world where people have a voice. Parents and students can take pictures and videos, interact with others and create a positive or negative buzz about their experiences with your school as they perceive them. And unfortunately, their perceptions aren’t always true.

I know it can be frustrating, especially because social media is an essential part of any modern school marketing strategy. For this reason, customer service on social media demands a dedicated strategy. Effective social media management needs to be in place, particularly when it comes to dealing with negative comments. How to deal with negative comments on sois crucial for your school’s brand perception, and a well-thought-out strategy can help avoid damage to your school’s reputation.  

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