Article Source: https://www.brightmindsmarketing.com/blog/telling-the-story-of-your-school/

Whenever I attend an open house or school fair, I always brace myself for an onslaught of facts and figures. Whether it’s blockbuster test scores, impressive college or secondary school enrollment data, or an outrageously high number of extracurricular activities, every school seems to have cold hard numbers to show how great they are.

Unfortunately, while all this information is essential for families to understand what your school has to offer, the numbers do not always have the impact you want. Families need more than hard data about your school. They also must understand what that data means for them and for their child.

Choosing a school for your child is not like picking a stock or drafting a fantasy football team. Families are searching for a school where they feel welcome, where they feel safe, and where they feel they are giving their child the best shot at future success. The selection process is an emotional one as much as an intellectual one, and you don’t appeal to the heart with data about your current and former students. You need to help prospective parents envision their child at your school. And to do that, you need to tell a story.

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