Inbound marketing has changed the way we market our schools. Old school methods don’t cut it anymore. School marketers are constantly trying new techniques to engage with parents and offer them value.

That doesn’t mean, however, that traditional marketing strategies aren’t relevant. Far from it. Some of the foundational marketing principles are still applicable, maybe even more so than in the past.

For example, establishing target audience personas is still essential to help you achieve your marketing goals.

Regardless of the stage of your marketing maturity, one of your highest priorities should be to create – and update – marketing personas for your target audiences. Marketing personas are the bedrock for building your marketing strategy. Without an updated persona, how do you know the best message to appeal to prospective or current parents?

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