Article Source: https://thestickmanconsultancy.co.uk/5-pupil-video-ideas-for-your-school-marketing/ 

How often are you really proud of the pupils in your school? I’m guessing it is at least several times each week, if not daily.

Our experience has shown us that, even across schools of all shapes and sizes, one of the most powerful deciding factors for prospective parents in choosing a school, are the pupils themselves. Meeting them on an Open Day or during a visit can often be a ‘clincher’ in a family’s decision-making process. They see confident, polite, articulate, curious and happy children and naturally think, “WE want this for OUR child.”

It therefore makes sense to put pupils front and centre of your marketing on a regular basis.

Video is a great way of doing this as it can give prospective parents an authentic taste of how and why children flourish at your school. Plus, despite in-person visits cautiously springing back up in some schools, we know that parents are continuing to have a ‘digital first’ approach to investigating prospective schools for their children, and video is a key part of this.

Here are five great pupil video ideas to get you started:

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