Article Source: https://www.socialmediatoday.com/news/new-report-looks-at-best-times-to-post-to-each-platform-based-on-insights/599938/

Sprout Social has published its latest listing of the best times to post to each of the major social media platforms, which is based on the company’s 20,000+ customer base, who use the platform to schedule and post online.

By analyzing this data, Sprout has determined the best times to post based on when this content is seeing the highest engagement rates – which is slightly different to the information you’ll get from on-platform insights, as those reports are generally based on when users are active in-app.

That could make Sprout’s report a more accurate indicator of the best times to post for optimal engagement – but it is always worth noting with these ‘best times’ reports that the information being presented is generic, and based on a broad data set. The best times for you to post will be relative to your unique audience and their habits, but even so, data overviews like this can help to guide your posting strategy, and help you tap into your best posting cadence quicker to improve your results.

Here’s what Sprout found in analyzing the data from last year – and one other key proviso: all the times listed refer to Central Time Zone (CST).

These trends would likely hold in other regions as well, but it is worth clarifying this note ahead of time.

Read More…