Article Source: https://www.tailwindapp.com/blog/the-best-time-to-send-marketing-emails 

Have you ever wondered when the best time to send marketing emails might be? It’s a key component of a successful email marketing campaign. Especially when email marketing is integral to your overall marketing strategy – and you have a large email list, already – even a small increase in open rates creates more sales opportunities.

So, when is the best time of day to send email newsletters? Or what about the best time of the week to send marketing emails? Read on for data-drive answers to your most important time-based email marketing questions.

Best Days to Send Marketing Emails

A study conducted by Experian Marketing Services indicates that Tuesday is the absolute best day of the week to send out marketing emails.

Mailchimp (a popular email software) corroborates that info, saying that Tuesday, Wednesday, and Thursday are the best days.

The reason is most likely that people are too inundated with tasks on Mondays to really pay attention to additional email outreach.

By Friday, they’re more focused on the upcoming weekend than on your marketing email. And on the weekend, they’re too busy living life to pay much attention to work-based emails.

Overall, Tuesdays through Thursdays seem to have a 10-20% increased open rate from Mondays and Fridays, and about a 250% increased open rate compared to Saturdays and Sundays.

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