Fair-haired girls to the fore in ‘colour-coded’ school marketing

//Fair-haired girls to the fore in ‘colour-coded’ school marketing

Very interesting Age article about school marketing – stereotypes seem to still be around

The blonde girls are in focus, studious kids are Asian and only white boys get a kick, a study of the images used in promotional material for Victorian schools has found.

Deakin University’s Trevor McCandless analysed the marketing materials in government, Catholic and independent schools for his PhD thesis to see how these represented “the schools’ best guess at what parents find attractive for their children”.

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2019-10-07T12:27:29+11:00